You used the keyword, "niche". But most businesses are not niche, that's why it's called a niche. People sell food, clothes, accommodations, services. You ca

You used the keyword, "niche". But most businesses are not niche, that's why it's called a niche. People sell food, clothes, accommodations, services. You can't fight wall-mart on general food or nike on shoes, or any big player on phones. If you create a new tech product, your only chance is to go reddit, HN, etc, like the pine phone. Because you can't advertise it like apple with the iphone. You can't buy product placement in movies and video games, you can't be at every bus stop. So sure, if you sell biodegradable bamboo socks, your ads can do something. But that's not 99% of what are sold in the world. What is really sold is transparent to people, because they are so used to it. They don't realize they have maybe 3 choices of providers because all those brands belong to the same big super company. And each of them have their own dedicated marketing department.