>they could only compete on price and quality They can (and do) also compete on exclusive deals with places who sell soda. I'd wager it's more important than c

>they could only compete on price and quality They can (and do) also compete on exclusive deals with places who sell soda. I'd wager it's more important than competing on ads, because what are people gonna do at a pepsi or coke exclusive place, not drink soda? I'm sorry but the free market idea that's lurking in the argument is naive, when contrasted to our current (and past, and projected future) reality.