>> Google Analytics was sold as a solution to you making your own analytics, because that's hard It's not hard at all, it's just that we have become too lazy a

>> Google Analytics was sold as a solution to you making your own analytics, because that's hard It's not hard at all, it's just that we have become too lazy and mentally dependent on big tech companies! If all you want is user tracking, a few lines of JavaScript is all you need on the frontend. A popular WordPress plugin named jetpack gives you almost all data needed for site analytics, for example. There are other tools too like tableau and python based tools like pandas and numpy which help you with all kinds of analysis. Humble techies are everywhere with their tools, you just have to trust them a little bit, that's all! It's almost like trusting your Uncle Joe's pizza dude next door instead of the familiar Domino's or McDonald's. It takes a while but you'll eventually discover there's no difference.