It's a bit of a trope, but real success often comes giving customers not what they want, but what they need. As another poster noted, just chasing market fashi

It's a bit of a trope, but real success often comes giving customers not what they want, but what they need. As another poster noted, just chasing market fashions is a crap existence, better left to soulless corps that can burn workers in pursuit of the dollar. The good thing is that those same soulless corps will very seldom invest in something visionary, something that no one has done before. So the field is wide open to the pioneers. (Caveat: while I believe this strongly for software, I'm not sure how it translates to fiction writing, the OP's domain).