> Where the author made a mistake was in trying to make "what the market wants" rather than just making stuff he/she actually wanted to make and trying to see i

> Where the author made a mistake was in trying to make "what the market wants" rather than just making stuff he/she actually wanted to make and trying to see if it was possible to make money from it. People think they can get more cake by appealing to everyone but in the result make products that appeal to no one. The main problem I see over and over again with creatives when it comes to marketing is not being specific enough. Nothing appeals to everyone. You got to know you target audience. What age range, gender, general demographic are you aiming for? What other books are in the niche you are targeting? What do your reader like about them? What is your unique selling point? You might think that marketing a book with broader appeal would be easier. No. The more specific you can get, the easier it will be. People will gladly throw their money at you for finally scratching their specific itch, you just gotta find them. Chances are if you like something, there are other people out there who also like that thing and are willing to pay for it. Sure, there is a tradeoff, as smaller niches mean a more limited market and some niches can be too specific to be economically viable but let's be honest people overestimate how unique they are most of the time. But yeah, marketing sucks and not everyone is or wants to be good at it.