If you want to make a business, you must make what the market wants. Making your own stuff and trying to make money from it is possible, but it's no longer a bu

If you want to make a business, you must make what the market wants. Making your own stuff and trying to make money from it is possible, but it's no longer a business. Right, we get it - but it's not binary, and in turns out there's considerable room for nuance. In fact some of the happiest and most genuinely successful people I know got there from figuring out how to navigate this valley, and knowing when to trust their gut. It also has a lot to do with taste -- specifically for stuff that is awesome and cool, but just a bit below the radar, as it were.