I have spent a lot of time as a professional user/customer/dev/admin on Shopify, and while I might phrase your point differently, I think it’s fundamentally an

I have spent a lot of time as a professional user/customer/dev/admin on Shopify, and while I might phrase your point differently, I think it’s fundamentally an honest take. Shopify has always been very upfront that they’re an e-commerce platform company. They’re not interested in being everything to everyone. If you want to do something “really custom”, you have to engage with (typically other paid) ecosystem services and providers, or write your own code against their APIs. It can definitely be frustrating. I really like WooCommerce (disclaimer: I have a professional and financial interest in the WordPress ecosystem generally, but no real interests in or relationship with Automattic. A lot of my business is in this ecosystem). Others have found great success with Magento and PrestaShop. BigCommerce seems to have a bit of a fanatical following but I’ve only ever been a end “consumer customer” of their merchants. Edit: typos and a minor clarification in my disclosure.