It's essentially the "Freemium" model, except the paying minority pays by giving consent rather than cash. The issue is, that Facebook argued they had a "legit

It's essentially the "Freemium" model, except the paying minority pays by giving consent rather than cash. The issue is, that Facebook argued they had a "legitimate interest" in forcing everyone to pony up their privacy. Similar to a paywall, you see a banner where you can only ACCEPT. Whether that is fair is mostly an arbitrary choice, but the EU seems to have ruled against that kind of coercive consent.