On one hand I hate it, but on the other hand since I use the presence of even a single buzzword as a snake-oil alarm, I'm willing to ignore a few false positive

On one hand I hate it, but on the other hand since I use the presence of even a single buzzword as a snake-oil alarm, I'm willing to ignore a few false positives in exchange for remarkably less technological bullshit in my life. Compare that to astroturfing. Bill Hick's opinion is very relevant for them especially.