I am all for cleaning up the advertisement everywhere. That said, I am not sure the article convinced me with the conclusions drawn. > Despite the forebodings,

I am all for cleaning up the advertisement everywhere. That said, I am not sure the article convinced me with the conclusions drawn. > Despite the forebodings, São Paulo’s economy didn’t run aground ... All those advertising business are now defunct. That is a significant impact to those companies and 20,000 employees. It is disingenuous to write "20,000 people would lose jobs", then flip and say the entire city "economy didn't run aground". > Unexpectedly, the removal of logos and slogans exposed previously overlooked architecture, revealing a rich urban beauty that had been long hidden. Personally I am not seeing that much "rich urban beauty". Definitely there are some buildings of architectural significance, but vast majority of the buildings are not. Again, I like the idea of advertisement reduced to a minimum, but let's be honest of the outcomes.