> "there's no way to reach anyone" My takeaway from Cluetrain was not that there would be actual humans communicating. Point 3: "Conversations among human bein

> "there's no way to reach anyone" My takeaway from Cluetrain was not that there would be actual humans communicating. Point 3: "Conversations among human beings sound human. They are conducted in a human voice." Key word being sound, here. Many of the rest of the points discuss how to sound human, but not necessarily how to be human.