4 ms·

EU’s top court sinks legal basis for targeted advertising on Facebook

• anonymous_sorry 3y ago
  > Under the GDPR, companies have to claim some kind of legal basis—there’s a list—if they want to process Europeans’ personal data. Over the years, Facebook/Meta’s viable options have been whittled away by regulatory decisions and court rulings, and a few months ago the company retreated to what it saw as its last option: having a “legitimate interest” in processing people’s personal data for ad targeting. The court just rejected that claim, saying Facebook needs real user consent for this mix-and-match profiling.
  • HappySweeney 3y ago
    Doesn't this kill all free social app revenue in Europe? I don't know about the rest of the continent, but my relatives from Hungary say that everyone there uses WhatsApp and Facebook.
    • theonlybutlet 3y ago
      They can still advertise. Just makes it less appealing to advertisers as they are less able to target adverts (they can still target based on non-personal website/webpage topics, etc.)
    • pipo234 3y ago
      It's essentially the "Freemium" model, except the paying minority pays by giving consent rather than cash. The issue is, that Facebook argued they had a "legitimate interest" in forcing everyone to pony up their privacy. Similar to a paywall, you see a banner where you can only ACCEPT. Whether that is fair is mostly an arbitrary choice, but the EU seems to have ruled against that kind of coercive consent.
    • jacooper 3y ago
      You can still advertise without stalking every user and tracking their every move.