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Flawed, Naïve, but mostly right ideas are how the world makes progress. On the first point: it does still work - all the big corporations and political actors
by parasubvert 3y ago
Flawed, Naïve, but mostly right ideas are how the world makes progress.
On the first point: it does still work - all the big corporations and political actors noticed it worked and it profoundly changed the way politics and consumer engagement was conducted. Cluetrain doesn't negate Clayton Christensen but good luck building a scalable consumer business without a strategy to get close with your customers (usually via online/social media). That said, a great counterintuitive old school success here was Apple with opening up its retail stores as the conversation channel for its customers, which makes sense given the nature of its products. Spam etc. gums the online channels up but "markets are conversations" is still the dominant paradigm of how marketing is crafted. It wasn't this way in 1999.
On the second: 66-95 doesn't pretend any of that stuff goes away? Like the manifesto isn't about big companies dying... it's about the game of marketing is changing, and opening up an opportunity for a new generation of what are now enormous companies. The two points on investors are that "if you ignore your customers (ie. us, the market), your investors aren't going to be happy". Ignoring customers was a lot easier in the 90s.
The main naive thing of this section is about workers ability to influence corporate policy, but even there we've seen a lot of movement vs 1999.
I had a third point: the web architecture kind of stopped evolving circa 2010 as the next generation never quite figured out what made it special, as the technical and protocol foundation for all these changes in marketing and communication we've seen in the world. I see HN and tech circles filled with cynics that believe the world is just going to be dominated by the same mega corps for a century, and that the solution is regulation and government utilities taking over certain services. This to me is nonsense. There is huge opportunity for a new generation of titans, in the places people aren't looking.