Came here to recommend this book too. There’s a lot of great advice in it. Here are some critical questions to ask yourself: 1. Do potential customers know th

Came here to recommend this book too. There’s a lot of great advice in it. Here are some critical questions to ask yourself: 1. Do potential customers know they have a problem? 2. Do they already have a makeshift solution? 3. Do they have a budget to spend on a better solution?