Your competitors almost never matter. Most products fail because they a) never ship or b) don't solve an important problem. If you're paying attention to your

Your competitors almost never matter. Most products fail because they a) never ship or b) don't solve an important problem. If you're paying attention to your competitors, you're probably not paying enough attention to your customers. If your customers are really just turned on by the latest shiny object, they're not customers, they're fad followers. Don't bother with them.