First, you need to find your people. Then you need to understand their pain. To find them, find professional organizations, newsletters, chamber of commerce me

First, you need to find your people. Then you need to understand their pain. To find them, find professional organizations, newsletters, chamber of commerce members, whatever where they go and attend. Learn how they describe their space and what problems they talk about. If the problem you're solving comes up regularly, that's great! Then you need to understand their pain. Ask them about it. Ask them what happened & what they did last time. Ask them what the consequences, costs, and results were. Do NOT ask them to predict the future. I wrote this up a long time ago: https://caseysoftware.com/blog/the-problem-with-would https://caseysoftware.com/blog/the-problem-with-would