There’s a real opportunity here for Meta, but their success is far from a given. To get this right they are going to need to make some product decisions that ar

There’s a real opportunity here for Meta, but their success is far from a given. To get this right they are going to need to make some product decisions that aren’t in their nature. #1 should be completely, actually bifurcating the experience from their other platforms. If they want me to use my Instagram login and want to make it easy for me to follow my IG followers, fine. But the temptation to “carry” the network or the content over from Instagram or Facebook is going to be strong for them, because it looks like a baked-in advantage their investors will expect them to leverage to its fullest. In reality it’s the total opposite - I’ll be gone instantly if a bunch of low quality content from people I’m not interested in hearing from (read: that girl from high school I might follow on Facebook.)