3 ms·
Maybe Toyota does not want to compete in the luxury EV business because they do not see a profit for them. Toyota's success was not built on their luxury models
by goethes_kind 3y ago
Maybe Toyota does not want to compete in the luxury EV business because they do not see a profit for them. Toyota's success was not built on their luxury models.
- pornel 3y agoEVs (at least those with road-trippable range) are currently aiming for a "luxury-ish" segment, because it helps hide the cost of the battery. Extra $8K on a $50K car isn't too bad and can be hidden by cutting costs somewhere else. But on a <$20K car there's nothing left to cut, and the extra cost takes it out of the budget segment.
- throwaway5959 3y agoNo one looks at TCO. A $28k EV vs a $20k ICE car will have significantly lower TCO over a ten year period. Oil changes alone will be $1200 if done every six months at $60 a pop.
- deleted 3y ago[deleted]
- petre 3y agoDon't they sell those under the Lexus brand? Toyota is their workmanlike brand.