It applies whenever you are spending money - you consider the alternatives, but humans do not do so rationally. By how you frame your 3 options, you can push p

It applies whenever you are spending money - you consider the alternatives, but humans do not do so rationally. By how you frame your 3 options, you can push people to buy the one you want. Here is an other example from Dan Ariely, a behavioral economist, showing three options: http://danariely.com/the-books/excerpted-from-chapter-1-%E2%80%93-the-truth-about-relativity-2/ http://danariely.com/the-books/excerpted-from-chapter-1-%E2%...