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While Toyota has been busy looking for silver bullets that will solve imagined problems, Tesla has been scaling hard with good-enough technology. Their Q2'23 pr
by martythemaniak 3y ago
While Toyota has been busy looking for silver bullets that will solve imagined problems, Tesla has been scaling hard with good-enough technology. Their Q2'23 production is a hair under 2 million units per year, so they're already a mid-size OEM (the size of BMW, MB, Audi, etc).
- goethes_kind 3y agoMaybe Toyota does not want to compete in the luxury EV business because they do not see a profit for them. Toyota's success was not built on their luxury models.
- pornel 3y agoEVs (at least those with road-trippable range) are currently aiming for a "luxury-ish" segment, because it helps hide the cost of the battery. Extra $8K on a $50K car isn't too bad and can be hidden by cutting costs somewhere else. But on a <$20K car there's nothing left to cut, and the extra cost takes it out of the budget segment.
- throwaway5959 3y agoNo one looks at TCO. A $28k EV vs a $20k ICE car will have significantly lower TCO over a ten year period. Oil changes alone will be $1200 if done every six months at $60 a pop.
- deleted 3y ago[deleted]
- petre 3y agoDon't they sell those under the Lexus brand? Toyota is their workmanlike brand.