If you need a powerhouse like Google Analytics and are not afraid of complex UI, go with Matomo. Even better if you self-host and have people to support it. If

If you need a powerhouse like Google Analytics and are not afraid of complex UI, go with Matomo. Even better if you self-host and have people to support it. If want something lighter that is just a turn key solution but lets you grow (collecting more data for users who gave you consent, or being super strict about privacy without consent) then go with Wide Angle Analytics (our product). The time when GA was the only option is long gone.