Indeed, that's the right way to do it. Make an app, bring a new audience in to a familiar Twitter experience, hook Instagram and Threads to the same backend and

Indeed, that's the right way to do it. Make an app, bring a new audience in to a familiar Twitter experience, hook Instagram and Threads to the same backend and auth though. Then gradually over years, bring both people together to a shared experience in a way they can assimilate with many small changes. This is just good change management.