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Do you think this theory also applies to 1 month, 3 month or 12 month subscription options to services?
by citricsquid 15y ago
Do you think this theory also applies to 1 month, 3 month or 12 month subscription options to services?
- rogerbinns 15y agoIt applies whenever you are spending money - you consider the alternatives, but humans do not do so rationally. By how you frame your 3 options, you can push people to buy the one you want. Here is an other example from Dan Ariely, a behavioral economist, showing three options: http://danariely.com/the-books/excerpted-from-chapter-1-%E2%80%93-the-truth-about-relativity-2/ http://danariely.com/the-books/excerpted-from-chapter-1-%E2%...
- jbrennan 15y agoWarning: On-Swipe link.