> as they don't make enough money Commercial entities like facebook do not care for “enough money”. They want as much money as possible. Even if knowing everyt

> as they don't make enough money Commercial entities like facebook do not care for “enough money”. They want as much money as possible. Even if knowing everything about me, my family & friends, job & colleagues, etc. only gains 0.01% more (after accounting for the cost of the stalking infrastructure), they will do what is required to get that 0.01%. Sometimes morality is allowed to get in the way, but the standard of moral core of an organisation tends towards the lowest common denominators within that organisation so things have to be pretty damned disgusting, and fairly universally considered so, before a commercial entity won't do them (or at least take a blind eye to them) in order to make another 0.01%.