I've worked at an web agency creating many websites for mid-sized companies (million of views each month). My conclusion is that it is about feelings. It feels

I've worked at an web agency creating many websites for mid-sized companies (million of views each month). My conclusion is that it is about feelings. It feels good to know you have some data about your users, even if you in most cases are not going to look at it. If someone hire someone to look at it then the findings are not acted upon. The best way to get feedback is to talk to your users face to face, or do a questionnaire.