That's just as true as it used to be with proprietary statistics tools such as SPSS, Minitab, SAS, STATA, JMP, etc. They used to own the market, pre-cloud; and

That's just as true as it used to be with proprietary statistics tools such as SPSS, Minitab, SAS, STATA, JMP, etc. They used to own the market, pre-cloud; and all the university courses and commercial trainings. Eventually, people migrated off those platforms in favor of the current cloud-vendor ones (or else migrated to code in R or Python, or even MATLAB). > However now we're in a situation where at least a few thousand people depend on this precise tool existing, and will be economically useless if it is banned. Not really, there is no GoogleAnalytics-industrial complex yet, but yes apparently they have quite a lot of lock-in on nonprofits. I see this story as a privacy regulatory story driven by the EU and GDPR. They will order GoogleAnalytics to fix violations, and then Google roll another version of GA. Customers who want to take a stronger stance on privacy would migrate off GA. I doubt there is anyone whose entire livelihood depends on GoogleAnalytics (I don't think your relative's "entire value" does, for example) and even if there was, they could reskill in the medium-term, but anyway you could make the same comments about certification, lock-in and perverse incentives about AWS, or plenty of other companies in previous decades.