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I agree with this post - asking customers what they'll pay isn't always the best way to price your product. However, if you do ever find yourself asking a cust
by tchock23 15y ago
I agree with this post - asking customers what they'll pay isn't always the best way to price your product.
However, if you do ever find yourself asking a customer what they would hypothetically pay for your product, never ask them "What would you pay for a solution like this?"
Instead, ask them "What do you think a 'fair and reasonable' price would be for this product?" It's a variation on the "what would you pay" question that tends to get a much more thoughtful, honest response.
Just a tip for HN from someone who has been in consumer insights and research for 10 years and has done hundreds of customer interviews around new products and pricing...