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Come up with a list of questions and topics that you need to know more about that you would ask if you had access to key people in your target market. Instead o
by jillesvangurp 3y ago
Come up with a list of questions and topics that you need to know more about that you would ask if you had access to key people in your target market. Instead of setting up interviews and meetings, run those by chat gpt (use gpt 4 for better results).
Take the answers with a grain of salt of course but mostly you might learn a thing or two as it is trained on a wealth of published articles and market research that you'll never get around to reading even a tiny percentage off. You can even ask it to suggest some follow up reading.
I recently had to figure out the airline industry as they are a potential customer for our product. My questions related to understanding what kind of cost bottlenecks they are facing in their operations and how our product should be best positioned to address problems they have. So I simply asked chat gpt about common causes for flight delays and other cost factors, top n cost bottle necks, etc. I was able to get some very detailed insights out of it fairly quickly. So, when we did talk to our potential customer, we already knew a lot about their business.