I'm perfectly happy with a cultural shift. Drinking is too often glorified, alcohol is sold on lifestyle and image and not on the substance of what it is, the w

I'm perfectly happy with a cultural shift. Drinking is too often glorified, alcohol is sold on lifestyle and image and not on the substance of what it is, the whole marketing side of the industry is very off putting. But you'll note, cigarettes aren't illegal. Propaganda works, changing culture works. Prohibition does not.