What do you consider your competition? If a problem exists, there are a ton of people out there with some kind of solution they’re already using. You can likely

What do you consider your competition? If a problem exists, there are a ton of people out there with some kind of solution they’re already using. You can likely beat the competition on one of three broad areas: price, quality, and availability. You can sell yours cheaper, yours can be better, or yours can be easier. Once you have that, you need to demonstrate that value to other people. There are a ton of people who currently pay for your competitor’s product, and would gladly switch to yours. You need to find those people and demonstrate your product’s value to them. They will pay you instead of your competitor - that slice of the market now belongs to you, as long as you can keep it, because bear in mind there will always be a ton of people who can make a cheaper, higher quality, or more accessible version of your product. You might also get lucky enough to stumble across a problem no one has solved yet, or else you might be clever enough to create a problem that your product solves. Those are once in a lifetime type opportunities, big risk versus big reward. Those are the things everybody dreams about that. But you also don’t need those to get by - if you enjoy solving problems, you can get paid for it, and not invent the microchip or split the atom or chart the sea or the sky.