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Interesting that they've gone for another app instead of adding to the existing app. Although I'm sure there will be plenty of integration, this won't alienate
by helsinkiandrew 3y ago
Interesting that they've gone for another app instead of adding to the existing app. Although I'm sure there will be plenty of integration, this won't alienate existing Instagram users like adding short form video did.
- 3cats-in-a-coat 3y agoIndeed, that's the right way to do it. Make an app, bring a new audience in to a familiar Twitter experience, hook Instagram and Threads to the same backend and auth though. Then gradually over years, bring both people together to a shared experience in a way they can assimilate with many small changes. This is just good change management.
- rsynnott 3y ago> this won't alienate existing Instagram users like adding short form video did. Also, some existing Twitter users might go "ugh, Instagram, don't want to deal with that" if it was integrated (personally, I never quite _got_ instagram, and might be more likely to try this if it was separate).