Others have mentioned the mom test - I would like to mention Amy Hoy, “stacking the bricks” and in particular “the sales safari” method of qualitative research

Others have mentioned the mom test - I would like to mention Amy Hoy, “stacking the bricks” and in particular “the sales safari” method of qualitative research that she’s devised. Some further reading/viewing on it here - https://stackingthebricks.com/video-sales-safari-in-action/ https://stackingthebricks.com/video-sales-safari-in-action/ (I’ve written a book on the topic but I’d promote those others ahead of mine, any day.)