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What apps are you referencing that Meta/Facebook launched and failed to clone Snap/Houseparty/IRL? Their snap competitor is Instagram, and it's still doing very

What apps are you referencing that Meta/Facebook launched and failed to clone Snap/Houseparty/IRL? Their snap competitor is Instagram, and it's still doing very well. Instagram is _also_ their TikTok competitor, and Reels has done a solid job in that space as well.

john_max_1 3y ago
1. Bonfire - HouseParty clone https://www.theverge.com/2019/5/3/18528317/facebook-bonfire-shutdown-group-video-chat-houseparty-clone 2. Poke - Snap clone https://www.vox.com/2018/2/17/17022586/facebook-snapchat-poke-clone-mark-zuckerberg-evan-spiegel-billy-gallagher 3. Slingshot - Snap clone https://www.theguardian.com/technology/2017/mar/10/snapchat-clones-facebook-copies Note: Can't seem to find the one for IRL
- pavlov 3y ago
  Thing is, these were intentionally created as experiments with the expectation that they would be eventually shut down, with whatever learnings integrated into the mainline apps. Since about 2017-18 there has been a unit at Facebook called NPE, New Product Experimentation, tasked with producing these.
  - john_max_1 3y ago
    You mean Mark Zuckerberg added his voice to Poke knowing that the app wouldn't even exist in a few years? https://techcrunch.com/2012/12/21/mark-zuckerberg-voice-of-poke https://techcrunch.com/2012/12/21/mark-zuckerberg-voice-of-p...
    - pavlov 3y ago
      That's from 2012. NPE was created around 2017-18 (I don't remember exactly).
      - john_max_1 3y ago
        NPE was created in 2017. Facebook had "Labs" in 2011-12. The same idea keeps showing up again and again every few years thanks to a hugely profitable ads business.