Interesting product moves. Reinforce insta as a “platform” where features are now labeled as “apps”. Continues to reinforce engagement metrics at insta app lev

Interesting product moves. Reinforce insta as a “platform” where features are now labeled as “apps”. Continues to reinforce engagement metrics at insta app level, so big win politically for the insta org inside meta. I’m sure a lot of promos coming down next cycle. Also very easy user acquisition since it piggy backs on existing insta user base. Insta maps more to the public facing vibe that Twitter does, whereas Facebook seems more for friends and family. Insta also more easily monetized than say WhatsApp, so the business moves all track. Overall curious to see what happens to the landscape. At a minimum it may leach away engagement from Twitter, so probably not very favorable for Twitter stock price.