I see it as a combination of distraction and being eager to consume something. Everything in the page (and before that, in the link title) screams “this is a ga

I see it as a combination of distraction and being eager to consume something. Everything in the page (and before that, in the link title) screams “this is a game” yet Start was pressed without reading the 33-words down the bold How to play. A U issue more than UX.