I suspect pervasive alcohol use is in significant part an externality of, and used to 'unwind' from, the stresses and toughness of modern capitalist life. So it

I suspect pervasive alcohol use is in significant part an externality of, and used to 'unwind' from, the stresses and toughness of modern capitalist life. So it's probably not so easy to stop all alcohol use without addressing the modern anxieties and modes of alienation embedded in our global economy, that are numbed with alcohol.