I would have said they loved 3rd party developers. Apple likes to build platforms and let 3rd party developers figure out the application layer. After a third

I would have said they loved 3rd party developers. Apple likes to build platforms and let 3rd party developers figure out the application layer. After a third party finds a big enough market Apple will crush them and take it. It's essentially just outsourced R&D where Apple doesn't pay for the bad ideas.