Add on top of that the perception that users need "wow" factor for everything. We can't ever have a full page refresh, even for something as simple as a blog o

Add on top of that the perception that users need "wow" factor for everything. We can't ever have a full page refresh, even for something as simple as a blog or a storefront, despite most users being oblivious to when those take place. Everything's got to be flashy and overly designed. If it doesn't look like The Google designed it, then no one will use it!!! /s