To me it comes down to which Apple can more reliably deliver, that will see regular use. I have a hard time knowing what unique VR experience would keep people

To me it comes down to which Apple can more reliably deliver, that will see regular use. I have a hard time knowing what unique VR experience would keep people coming back day after day. But we know for a fact people use screens for desktop-like concerns for many hours a day. And we have lots of experience developing those experiences.