What competition did Ticketmaster have in the digital ticket market at that time? What competition does a nameless digital ticketing company in the modern day h

What competition did Ticketmaster have in the digital ticket market at that time? What competition does a nameless digital ticketing company in the modern day have at this time? The reasons for NFTs not being used for this use-case are way more nuanced then "it should have found success in the exact same number of years as selling tickets on the web".