The entire internet has become a market for ads traded among corporations, and that the ads themselves are useless to 70% of the audience is meaningless because

The entire internet has become a market for ads traded among corporations, and that the ads themselves are useless to 70% of the audience is meaningless because the market has its own momentum now. The side effect is that the below-median brainpower of the 30% of the audience who doesn't know any better than to watch ads and click on them is now the driving metric for content. In a world where programming revenue comes from ads, and only idiots see ads, the programming will cater evermore to the tastes of the most-idiotic viewer.