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> classically Apple strategy of 'let's just take the Next Gen technology, integrate it well, and beat everyone else to market.' If that were true, they’d long

> classically Apple strategy of 'let's just take the Next Gen technology, integrate it well, and beat everyone else to market.' If that were true, they’d long have an iPhone with a foldable screen, and would have shipped AR/VR glasses years ago. I don’t think that ever was their strategy. IMO, they figure out what a good product needs and build it as soon as technology allows. That always requires integrating technology well, and often also requires using new tech, but that’s just a consequence of wanting to build the best possible. Beating everyone else to market certainly isn’t (high) on their list (“less space then a nomad”, “my Nokia could do that years before iPhone”, etc)

turnsout 3y ago
Yes, they only beat people to market in the sense that once they release a product, everyone else realizes that's what the product should be and creates variations on it—so in hindsight it looks like Apple's take is the "first."
- l33tman 3y ago
  Which is weird because with the vision pro is not really any "first", they are incrementally doing a lot of things a bit better. My stupid guess is they probably worked for so long on this that they figured they have to ship something and see what sticks. It's cool that they do, of course. But the use-cases displayed in the demo video are just weird, not what I expected apple to come up with.. you don't buy a ski-mask to make 3D photos of your kids, or buy a ski-mask to watch 2D facetime windows of conference call participants even if they are floating in mid-air instead of on your phone..
  - turnsout 3y ago
    I have a lot of the same skepticism, but then I was also skeptical about the Apple Watch, and I'm wearing one now! That original Apple Watch was RIGHT at the edge of being a usable product. It was so slow and had so many connection issues. My guess/hope about the 3D videos is that they'll bring 3D capture to the iPhone. For conference calls, I can sort of see the value—I might actually prefer being an avatar so I can sit on the couch and have plenty of room to open multiple documents and Slack threads.
RC_ITR 3y ago
> If that were true, they’d long have an iPhone with a foldable screen, and would have shipped AR/VR glasses years ago. I think you’re really confusing my point here. There were plenty of touch screen devices before the iPhone, but only a few niche devices had capacitive touch screens. Apple doesn’t throw too-early technologies against the wall (folding phones still have visible creases when opened, for example).

turnsout 3y ago

Yes, they only beat people to market in the sense that once they release a product, everyone else realizes that's what the product should be and creates variations on it—so in hindsight it looks like Apple's take is the "first."

l33tman 3y ago
Which is weird because with the vision pro is not really any "first", they are incrementally doing a lot of things a bit better. My stupid guess is they probably worked for so long on this that they figured they have to ship something and see what sticks. It's cool that they do, of course. But the use-cases displayed in the demo video are just weird, not what I expected apple to come up with.. you don't buy a ski-mask to make 3D photos of your kids, or buy a ski-mask to watch 2D facetime windows of conference call participants even if they are floating in mid-air instead of on your phone..
- turnsout 3y ago
  I have a lot of the same skepticism, but then I was also skeptical about the Apple Watch, and I'm wearing one now! That original Apple Watch was RIGHT at the edge of being a usable product. It was so slow and had so many connection issues. My guess/hope about the 3D videos is that they'll bring 3D capture to the iPhone. For conference calls, I can sort of see the value—I might actually prefer being an avatar so I can sit on the couch and have plenty of room to open multiple documents and Slack threads.

RC_ITR 3y ago

> If that were true, they’d long have an iPhone with a foldable screen, and would have shipped AR/VR glasses years ago. I think you’re really confusing my point here. There were plenty of touch screen devices before the iPhone, but only a few niche devices had capacitive touch screens. Apple doesn’t throw too-early technologies against the wall (folding phones still have visible creases when opened, for example).