1) they know it's not a 5 minute thing 2) everything is still moving fast. Unless they plan to keep up with it, they may be planning to look into it later afte

1) they know it's not a 5 minute thing 2) everything is still moving fast. Unless they plan to keep up with it, they may be planning to look into it later after the dust settles a bit 3) their time is already budgeted and it isn't clear what they should skip / cancel to look into it 4) they aren't sure exactly where to start and so they procrastinate. No trusted source has sent them a link to try, they don't want to sift through search results and potential scams, they don't want to make an account, etc