I worked for a healthcare IT company that did a lot of work in Ubuntu. We discovered this - that there were two types of customers - the ones who did not care

I worked for a healthcare IT company that did a lot of work in Ubuntu. We discovered this - that there were two types of customers - the ones who did not care what OS we used underlying our software and ecosystem, and the ones who did. For the ones who did not care, well, good. For the ones that did care, not a single one cared in a "we want Ubuntu" way, everyone said "we want Red Hat". The support side of things was always the argument, and still is. We know that for many it's a crutch, a safety net, people can argue all day long about how useful support can be, but in the end, it's still a very large checkmark, and Red Hat gets that checkmark every time.