Well that would just be obviously against their mandate. They're a not-for-profit dedicated to providing an open encyclopedia, requiring billions from likely th

Well that would just be obviously against their mandate. They're a not-for-profit dedicated to providing an open encyclopedia, requiring billions from likely their main distribution channel would be nonsensical. Despite the recent actions of Twitter and Reddit, last ditch attempts to maintain any relevance in the public consciousness, most organisations act relatively rationally at a high level, and Wikimedia has the added bonus of not needing to make a profit or being publicly traded.