Over 50% of searches don't end up to being a click to a site which means less and less traffic is gained from Google who still monetizes the data they have scra

Over 50% of searches don't end up to being a click to a site which means less and less traffic is gained from Google who still monetizes the data they have scraped and the answer they give to users who search. For content creators this has meant they need to find more and most importantly more agressive ways to monetize their content since less and less traffic means you need to show more ads to keep the money flowing. If google lowered the amount of answers it actually gives and would lead people to click on the sites more there would be less ads and users would be happier as well and there would be less paywalls as well.