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Marketing Changes – Last Week of June
#Microsoft
* New AI powered shopping tools announced for Microsoft Bing & Edge .
* Microsoft Open AI to allow enterprises feed AI sensitive data.
* Microsoft introduces new Ad network policies.
#AI:
* Jennifer Lopez’s new AI Ad for Virgin Voyages Campaign.
* OpenAI is getting sued for using Internet data to train GPT.
* Browsing & Surfing feature is live on ChatGPT mobile.
* Dropbox launches $50M AI-focused venture fund & new AI features.
#Pinterest & Snap:
* Pinterest is looking to better their Platform with targeting through user email address.
* Snapchat reaches 4 million subscribers in 1 year of Snap+.
#Marketing:
* WPP partners with Contentful, A growing CRM & Data platform.
* Shopify launches “Creator Collabs” to allow businesses to partner directly with Creators.
* Flipboard launches Publisher “Interest Collectives”.
* Twilio and FrameAI partner to drive Customer engagement.
* Brand are teaching influencers about getting rich without virality.
Credits: The Social Juice Newsletter by Jaskaran Saini