>so how much it matters is debatable What definition of 'matters' are you using? They're producing more cars, still making a profit. I work for a company tha

>so how much it matters is debatable What definition of 'matters' are you using? They're producing more cars, still making a profit. I work for a company that isn't the absolute most profitable per unit. My investments are full of companies that aren't absolutely the most profitable per unit.