People act like this is inevitable, like the Google-vs-SEO cat and mouse game has been finally, authoritatively won by SEO. But I see it differently, I think th

People act like this is inevitable, like the Google-vs-SEO cat and mouse game has been finally, authoritatively won by SEO. But I see it differently, I think that Google has stopped fighting back against SEO. Using Cory Doctorow's "enshittification" theory [1], they are now in the final phase, where they screw everyone over and burn their product to the ground in exchange for temporary cost savings. Google has never had a serious competitor, so there's a huge moat to fill before they have to worry about losing market share. [1] - https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys