It's interesting that this is always the shot against Apple, in every generation. And I'm not judging, I was myself like this since a young geek in the 90s to

It's interesting that this is always the shot against Apple, in every generation. And I'm not judging, I was myself like this since a young geek in the 90s to a greybeard in the early 2010s, before something finally clicked in my head. While us geeks were criticizing the productivity/effectiveness of the Mac, the iMac, the iPhone (and presumably soon the VisionPro), Apple was casually changing computing for everyone (literally for all of humanity) and forever. What cemented it for me was re-watching 10-20 year old videos of Jobs at All Things D: https://podcasts.apple.com/us/podcast/steve-jobs-at-the-d-all-things-digital-conference-video/id529997900 https://podcasts.apple.com/us/podcast/steve-jobs-at-the-d-al... I had no idea how patient and prescient he was about how the various pieces of technology Apple was working on would change the world. How revolutionary something like iTunes truly was. The intersection of technology, usability, and BUSINESS (Only Nixon could've gone to China; Only Jobs could've convinced the Music Industry to digitize all their music to sell on iTunes) is truly astounding. In our industry of frivolously inflated startup unicorns, it somehow seems just that Apple is the most valuable company in the world. And I say that as someone who spent most of my career criticizing them.